That task is potentially made more difficult this year by broader economic jitters, including fears of a looming recession.Īpple unveils the new iPhone 14 product line at a big press event on Wednesday. “We had anticipated that inflation, increased production and component costs, and other expenses such as more expensive shipping would have led Apple to increase its retail pricing.”įor Apple, the stakes are always high to convince customers to upgrade devices, and especially the iPhone, which remains its central product. “It is impressive that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the US,” said Ben Wood, chief analyst at market research firm CCS Insight. Analysts widely predicted Apple would hike the price of the premium models by $100. The iPhone 14 Pro and Pro Max start at $999 and $1099, respectively, also unchanged from the year prior. The biggest surprise, however, may be the price: The iPhone 14 and 14 Plus will start at $799 and $899, respectively, the same starting prices as last year’s models. Hollie Adams/Bloomberg/Getty ImagesĪpple unveils iPhone 14 at 'far out' event store, due to open to the public on Thursday, in the Knightsbridge district of London, UK, on Tuesday, July 26, 2022.

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